Madrid Fusion, one of the most important gastronomic events in the world, has had Andalusia as its main protagonist in its 2024 edition. Under the leadership of President Juanma Moreno, the Junta de Andalucía has demonstrated its commitment to promoting Andalusian products and local talent, consolidating the region as a international reference in gastronomyThis approach not only highlights the culinary wealth of Andalusia, but also promotes job creation, innovation and the development of a solid agri-food industry.
The immense work of Andalusian chefs and restaurateurs is evident in this international competition, where Andalusian talent takes centre stage. Names such as Dani García (Málaga) or Ángel Léon (Cádiz) have become world references and are also a source of pride and inspiration for all of Andalusia.
Policies that generate employment and industry around gastronomy
Andalusia's participation in Madrid Fusion has served to highlight the strategic policies promoted by the Andalusian government in recent years. These measures have focused on strengthening the agri-food sector and turning gastronomy into an economic engine for the region.
Among the most significant data is the leadership of Andalusia in the agri-food exports. In 2024, these reached 14.000 billion euros, consolidating the community as the country's main exporter, with 21,7% of the national total. Within this achievement, olive oil stood out as a star product, with sales exceeding 4.250 billion euros, representing an increase of 43% compared to the previous year.
These figures reflect the success of the policies implemented by the Andalusian Government, which have prioritized the quality, sustainability and international promotion of local products. Thanks to these measures, the agri-food sector not only generates wealth, but has also become a fundamental pillar for job creation in the region.
A prominent representation at Madrid Fusion
The Gastronomic Space 'Taste of the South', which covered 300 square meters, was the epicenter of Andalusian participation en Madrid FusionThis space allowed Andalusia to showcase the richness of its gastronomic offering through activities such as tastings, live demonstrations and presentations of products with designation of origin.
Among the most notable initiatives were: Breakfast in Andalusia, which introduced the concept of the spoon breakfast, and the showcookings Tapas by Gusto del Sur y Cooking AndalusiaThese activities were attended by renowned chefs such as Pedro Aguilera (Mesón Sabor Andaluz, Cádiz), Rita Llanes and Manu Lachica (Restaurante Leartá, Seville) and Tony García (Espacio Gastronómico, Almería), who demonstrated the culinary excellence of the region.
In addition, the event was a opportunity to promote iconic products such as extra virgin olive oil, hams, vinegars and wines, all of them with a designation of origin. These products, internationally recognized for their quality, have been a fundamental axis in the promotion strategy from Andalusia in Madrid Fusion.
Synergies between gastronomy, agriculture and industry
Andalusia's participation in Madrid Fusion not only stood out for its gastronomy, but also for the integration of other strategic sectors. An example of this collaboration is the contribution of the Andalusian company Cosentino, which equipped the event with countertops from its brand Silestone. This collaboration highlights how the innovation and quality of Andalusian companies complement the gastronomic sector, creating synergies that reinforce the image of Andalusia as a modern and competitive region.
This comprehensive approach is an example of the commitment of the Junta de Andalucía to the Building a solid economic ecosystem, where gastronomy, agriculture and industry mutually enhance each otherThese policies not only generate employment and wealth, but also project Andalusia as a benchmark in sustainability and innovation.
Andalusia, an international benchmark in gastronomy
The outstanding participation of Andalusia in Madrid Fusion reaffirms its role as a benchmark in the international gastronomic field. The policies of the Junta have allowed the region to consolidate itself as a destination of Culinary excellence, combining tradition, innovation and sustainability.
In a global context where gastronomy plays an increasingly important role in the economy, Andalusia has managed to position itself as an example of good practices. Its wealth of products, its culinary talent and its ability to generate synergies with other sectors make the community a model to follow.
More youth employment, more industry, more future
Gastronomy and agriculture are not only strategic sectors for the Andalusian economy, but also a source of future for the region. Participation in events such as Madrid Fusion underlines the commitment of the Andalusian Government to job creation, especially among young people, and to the development of a sustainable industry that generates opportunities and projects the image of Andalusia in the world.
Thanks to this strategy, Andalusia has established itself as a region that not only produces quality food, but also creates employment, encourages innovation and strengthens its position in international markets.
