the badge Andalusia Natural Park continues its expansion as a benchmark for quality, sustainability, and commitment to rural areas. More than 1.800 Andalusian products and services They already have this official certification, as highlighted by the Minister of Sustainability and Environment of the Andalusian Government, Catalina Garcia, during his speech at the 38th edition of the Gourmets Room, which is being held at IFEMA Madrid.
"This distinction represents the excellence of authenticity, the commitment of our companies to the environment, and the talent of those who care for our natural and cultural heritage.", the counselor has assured. The seal Andalusia Natural Park, promoted by the Government of Juanma Moreno, brings together 170 companies that operate within protected natural areas and are committed to an economic model linked to biodiversity, sustainability and rural development.
Products with their own stamp and roots in the territory
Of the more than 1.800 products certified with the distinctive Andalusia Natural Park, approximately 900 are natural and artisanal agri-food products, prepared by some 50 companies that periodically pass quality audits carried out by independent entities accredited by ENAC.
At the stand of the Andalusia Pavilion, about twenty of these companies exhibit certified articles: honey, oils, wines, vinegars, sausages, cured meats, salted meats and cheeses, coming from enclaves as representative as the Grazalema Mountains, Aracena Mountains and Aroche Peaks, Los Alcornocales, Sierra María-Los Vélez or the Cazorla, Segura and Las Villas Mountains.
"This space is a living example of how sustainability, traditional know-how, and innovation can go hand in hand to generate wealth, employment, and a future in rural areas.", Catalina García stated.
An international showcase for the Andalusian brand
The presence of the brand Andalusia Natural Park at the Gourmets Show responds to a national and international positioning strategy. The promotional campaign, under the slogan 'To conserve, choose quality: Andalusian Natural Park', has as purpose Strengthen the marketing of these unique products and increase their visibility in the most demanding markets.
"Participating in this fair, with more than 2.000 exhibitors and over 100.000 professionals from the gastronomic and commercial sectors, allows us to show the world an Andalusia committed to sustainable development that protects and promotes its natural and cultural heritage.", García stressed.
Much more than a label: a transformative tool
The counselor wanted to emphasize that the distinctive Andalusia Natural Park It is not just a seal of quality, but a strategic tool for transforming the economic model of municipalities located in protected environments. The 170 companies that have joined the seal are an example of a A productive model that respects natural cycles, has a low ecological footprint and generates quality employment..
In the words of Catalina García, this initiative is part of the 2030 Agenda of the Andalusian Government, whose objective is to move towards a fair and balanced development model. "From the very beginning, we have been committed to turning sustainability into a competitive advantage for our companies.", he said, adding that the brand Andalusia Natural Park allow differentiate themselves, build consumer trust and open up new business opportunities.
Digital platform to connect product and territory
One of the most notable advances has been the creation of a new digital tool accessible from the Andalusian Environmental PortalWhich enables easily locate certified companies, check out their products, and establish direct contact with them. This platform is already being used by hundreds of businesses throughout Andalusia.
"The consumer can connect directly with those who produce with commitment, quality, and soul.", explained the head of Sustainability and Environment. The digital search engine includes detailed information on each company, its location and the services it offers, all linked to the natural, cultural and social values of the territory.
Conservation, employment and Andalusian pride
During his speech, García highlighted the effort and involvement of the producers that are part of this network. “Each label carries a story of effort, love for the land, and commitment to future generations.”, he stated, also thanking the work of the technical staff of the Ministry that makes the development of this brand possible.
The Andalusian Government remains firm in its commitment to this line of work as a way to Fix population in rural areas, generate green economy and revalue the resources of the environment. "We believe in an Andalusia that protects itself while continuing to advance. This brand represents that in an exemplary way.", said Catalina García, who defined the distinctive Andalusia Natural Park , the "A guarantee for the consumer, a source of pride for the region, and a lever for transformation that connects the local with the global.".
